Volvo has more or less accidentally discovered that it’s an SUV company. Perhaps that shouldn’t be a surprise, given that it’s a car maker founded on the virtues of strength and stability, but where once it was famed for its blocky, spacious estate cars, today those have given way to more dynamic-looking saloons and estates and the values of spaciousness and pragmatism are instead found more in its SUVs.?
Which is handy, given that 4x4s, crossovers or anything with a hint of rufty-tufty will likely find itself as one of the faster-growing and more profitable market segments there is.
Having long offered an XC90 and XC60 but benefiting from a vast and rapid range renewal under Chinese owner Geely, Volvo has an SUV range that now accounts for more than half of all the cars it sells: the benchmark at which it accepts it is primarily a maker of 4x4s.
Those two larger off-roaders are based on the same modular platform, which also underpins the S90 and V90, and continue the same theme – although with vastly more confidence – as the XC60 and XC90 always have.
This new car, though, promises something different. The big-three German car makers have had this section of the market – the premium compact SUV sector – pretty much to themselves until now, with cars that ape their larger siblings. They’ve reently been joined by the Jaguar E-Pace and the DS 7 Crossback, too, but the XC40 joins this ever-growing market with a car that’s wilfully different from its larger stablemates.